Content Pillars are substantial things such as white papers or a book in your name.
Lots of mileage can be got from this type of content, with excerpts and related pieces published as individual posts, linking back to the long form. (Ask me about related content strategy.
Content pillars are also integral to Expert positioning / Thought Leadership positioning.
How to contact me (Richard)
–> Connect and message me on Linkedin
–> Or WhatsApp/Call +353 87 357 4031
–> Or email firstname.lastname@example.org