I will create a Brand Positioning and Communications & Marketing Strategy playbook for the specific needs of your company.
This is a guide to help you build a strong brand, based on your product, and your market.
Where first movers fail or succeed
Let's say you're first to market with a particular technology. From a brand (and success) point of view, you are not necessarily the first mover. The first mover is the company that makes their product synonymous with the solution.
If another company comes along and does that better than you, they'll wipe you off the map.
You create that success through effective brand building
Your brand is a cluster of neurons in people's heads that you own. The cluster spells out your brand name. And they represent an Idea.
When someone needs something connected to that Idea, those neurons light up.
That is, if you've built your brand effectively.
Building that idea in people's heads, and strengthening its association with your brand name is the most valuable thing you can do for your company. In a sense it needs to be everything your company does.
In this product:
- I'll articulate Your Big Idea (and your vision)
- Archetypes of your brand
- Principles and Culture
- Brand Positioning
- Your brand voice – a verbal guide to voice and tone
- Logo
- Artwork concepts to inspire your team, so your Big Idea shapes your company (you'll get the concepts in your book – additionally I can make the concepts on canvas if you like)
- User Personas
- SWOT analysis
- Competitor Analysis
- Communications Strategy
- Marketing Strategy
Give me a shout, and we'll talk about your needs.
richard@verb.ly
+353 87 357 4031 (call or Whatsapp)