The product enables highly secure connectivity, so medical devices are a key use case.
— Concept 1: Emotive approach, with the girl at risk, and a hacker’s voice — not only a statement on the risk.
— Concept 2: The essential advantage in the product is user confidence in the prospect’s medical brand.
— Concept 3: The risk, without this level of network security, is negative publicity of the prospect’s medical brand.
— Concept 4: The difference brought about by secure medical devices — joy versus no grandma.
How to contact me (Richard)